African Ubora is a forward-looking result driven digital media and communications company focused on Connecting, Inspiring, Uplifting and Empowering Africans across the globe so they can tune out the noise of mediocrity in all its forms and rewrite their own life stories with a narrative centered on excellence, dignity, respect, and integrity.
The word Ubora is Swahili for "Excellence", a word that embodies our most important core value. The Adinkra Symbal Nsaa embodies our essence. A symbol that represents Authenticity, Excellence and Genuinness. Africans have let the world define who they are and the world's definition has been very unflattering. Our goal is to redefine what it means to be African in a contemporary era and challenge Africans to expect more of themselves and others. We are not beggars at the table but contributors in our own right.
It is with that spirit of conviction and pride in our rich African heritage that we provide our audience of contemporary Africans with channels and tools that will help them to use their voice and resources to rebrand, rebuild, develop and usher in a new dawn of African Excellence.
"MEDIOCRITY IN ANY FORM IS NOT PART OF THE AFRICAN DNA"
- Belle Niba, African Ubora Founder